A vibrant new site for the Arc of Steuben
We just launched another great site: www.arcofsteuben.org. In addition to being well organized and beautiful to look at, we just love the leaping figures on the secondary nav. Go ahead, take a peek! We did this site for the Arc of Steuben, a not-for-profit organization in Steuben county of western New York state. They offer [...]
Vibrant launches cool new site for Foothills Performing Arts Center
Today we launched foothillspac.org, an awesome new website for our favorite cultural and entertainment center — Foothills Performing Arts Center in Oneonta. In addition to having a more streamlined look and a modern feel, the new website features expanded performance information, photos galore, a community page, an interactive calendar for upcoming shows, a newsletter sign-up, [...]
The QR Code Fail: The Marketing Gimmick That Won’t Die
Every time I see a QR (quick response) code on an advertisement or banner, I cringe. The first time I came across these squiggly codes was a few years ago, when a client asked us to put one on an ad he was doing. The client had no idea what they were, but wanted one [...]
A second bite at the apple — Google Remarketing and why it rocks.
The most exciting thing in years has come to paid advertising: Google Remarketing. The first time I experienced Google Remarketing was a couple of months ago when I was shopping online for an elliptical machine. I simply searched “ellipticals” on Google and started reading reviews and visiting websites of different brands. Then I paused my [...]
Get better results from your employees and spend less money! (No snake oil involved.)
Sounds impossible, right? In fact it’s quite simple: Have some of your employees work from home. According to the Telework Research Network, if employees spent just one day a week working remotely, employers could save around $6,500 per year, per employee. Wow. And there are many more benefits to the employer: better employee retention access [...]
Vibrant’s website for largest non profit serving people with developmental disabilities.
A New Website for NYSARC, Inc. Vibrant just completed a great new project — a fully integrated website for NYSARC, Inc., America’s largest non-profit organization supporting people with intellectual and other developmental disabilities. NYSARC came to us with a clear agenda: make our website people-focused, easy-to-use, and full of information. As the parent organization of [...]
How do Adwords work?
By some estimates, 90% of Google Adwords dollars are completely wasted. On the surface Google ADwords is the coolest thing in advertising since the television. When ADwords first came on the scene and people started using it, competition was scarce and it was easy to be successful. Now there are more than 1 million advertisers using [...]
Corporate Social Responsibility: Can your company do better by doing good?
Integrating responsible business practices into your day-to-day operations has become the new norm. Perhaps it’s a fad or perhaps it’s genuine reform. Your competitors couldn’t afford to ignore it: Can you? Most large corporations now have a dedicated CSR director, with an entire department dedicated to charitable activities, community work, and sustainability initiatives. Smaller companies [...]
What We’re Talking About: Facebook’s New Rival, Google+
Two weeks after a (very) soft launch — read: invitation only — Google+ already has a user base of 20 million. And it’s growing fast. Industry analysts predict that this new social “sharing” site will hit 100 million users before the year is out. That’s nothing compared to Facebook’s 750 million users, of course; but [...]
SEO means getting your website found on the internet.
By the end of President Clinton’s first year in office, there were 623 websites on the internet. Competition was not very stiff. In the early years, just having a website at all did wonders for your bottom line. Things are a bit different nowadays. More than 100 million websites populate the web and about 75% [...]
